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Strategy and organisational impact · Expert · Lesson 95 of 99 · 5 min video, then about 2 hours of practice
Diagnosing and raising an organisation's UX maturity
After this you can assess an organisation's UX maturity across strategy, culture, process and outcomes, and choose interventions that fit its current stage.
Why it matters
Organisations go through recognisable stages in how they use design: from absent, through limited and emergent, to structured, integrated and user-driven. Knowing the stage tells you which interventions will land: an organisation at an early stage needs proof and quick wins, not a design-system programme. Focus on the four factors (strategy, culture, process, outcomes) and on evidence for each. Trap: prescribing what worked at your last, more mature company. Strategy has to start from where this organisation actually is.
How to use this resource
Nielsen Norman Group walking through the stages of their UX maturity model with the characteristics of each. Five minutes; then use the article to assess your own organisation.