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Strategy and organisational impact · Expert · Lesson 97 of 99 · 22 min video, then about 2 hours of practice
Pitching strategic bets to executives
After this you can pitch a design-led strategic bet to an executive audience (problem, evidence, bet, cost, risk, measure) and secure sponsorship for it.
Why it matters
A strategy matters only when someone funds it. Pitching a bet at this level means competing with every other proposal for money and people, in the terms executives use: what problem, how big, why now, what it costs, what we stop doing to afford it, how we will know. Focus on choosing the one bet most likely to land first, and on finding a sponsor before the formal pitch. Trap: pitching the whole strategy at once. Leadership funds bets, not documents.
How to use this resource
A Config 2025 session on pitching ideas so they get through the noise of a busy organisation. Recent and aimed at designers pitching upward.