Talks at Google on YouTube · Open on YouTube
Analysis memos, decision docs and executive communication · Proficient · Lesson 81 of 99 · 53 min video, then about 1 hour of practice
Data storytelling for senior audiences
After this you can build a short narrative from a set of findings, choose the one chart that carries it, and annotate it so the point is unmissable.
Why it matters
A senior audience will remember one point and one chart. Decide the single sentence you want them to remember, then design every slide or paragraph to support it. Annotate charts with the takeaway in the title and a highlighted data point. The trap is the 'data dump' presentation that shows everything you found because you worked hard to find it.
How to use this resource
Cole Nussbaumer Knaflic's talk at Google on storytelling with data. From 2015, and every principle still holds.