Keith Ferrazzi on YouTube · Open on YouTube
Analytics leadership: influence, mentoring and team craft · Expert · Lesson 83 of 99 · 17 min video, then about 4 hours of practice
Influencing decisions you do not own
After this you can plan how to get an analytical recommendation adopted: who decides, what they care about, who they listen to, and when to raise it.
Why it matters
The best analysis changes nothing if nobody acts on it. Influence comes from credibility (a record of being right and honest about uncertainty), relationships built before you need them, framing in the decision maker's terms rather than yours, and timing. Pre-wire important findings with key people before the big meeting. The trap is believing the data speaks for itself; it does not, and analysts who wait for it to are routinely overruled.
How to use this resource
Keith Ferrazzi on leading and influencing when you are not the boss, published March 2026.