Lenny's Podcast on YouTube · Open on YouTube
Metrics strategy and organisational impact · Expert · Lesson 95 of 99 · 1 h 20 min video, then about 1 hour of practice
Building an analytics function
After this you can plan how to build or rebuild an analytics function: first hires, foundations, early wins and the sequence of capabilities.
Why it matters
Building an analytics function is sequencing: trustworthy core data and metric definitions before advanced analysis, early visible wins to earn investment, and hires in the order the business needs them. Jessica Lachs's account of building DoorDash's analytics organisation is the best free first-hand source. The trap is buying tools before establishing definitions and ownership.
How to use this resource
DoorDash's VP of Analytics and Data Science on how she built and structured a large analytics and data science organisation.