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Metrics strategy and organisational impact · Expert · Lesson 98 of 99 · 30 min video, then about 2 hours of practice
Measuring and communicating the impact of analytics
After this you can estimate the value an analytics team creates through the decisions it informs, and report it credibly to leadership.
Why it matters
Analytics teams are cut when nobody can say what they are worth. Track the decisions your team's work informed, what changed, and an honest estimate of the value (revenue protected, cost avoided, experiments that prevented bad launches). Report it regularly in the language of the business. The trap is reporting activity (dashboards built, tickets closed) instead of outcomes.
How to use this resource
A data leader's process for measuring the return on investment of a data team, from a 2025 Count session.