Value Driven Analytics on YouTube · Open on YouTube
Metrics strategy and organisational impact · Expert · Lesson 94 of 99 · 24 min video, then about 2 hours of practice
Analytics team operating models: centralised, embedded and hybrid
After this you can compare centralised, embedded and hybrid analytics structures, and recommend one for an organisation's size and needs.
Why it matters
Centralised teams share methods and standards but drift from the business; embedded analysts know their domain but duplicate work and lose standards; hybrid (hub and spoke) tries to get both. The right choice depends on company size, how different the business units are, and data maturity. Look at how real teams describe their structures and why they changed them.
How to use this resource
A walkthrough of analytics organisational structures and how to set one up.