IBM Technology on YouTube · Open on YouTube
Metrics strategy and organisational impact · Expert · Lesson 97 of 99 · 8 min video, then about 2 hours of practice
Writing a data and analytics strategy
After this you can write a data and analytics strategy that ties capabilities to business goals, assesses current maturity and sets a sequenced roadmap.
Why it matters
A data strategy answers: what business outcomes do we need data to support, what capabilities do we have, what is missing, and in what order will we build it? Start from business goals, not technology. Use a maturity model to assess the starting point honestly. The trap is a strategy that is a list of tools to buy.
How to use this resource
IBM's explanation of how to develop a data strategy from business goals.